Reasonance Marketing In the Age of the Truly Informed Customer

Creating Profits through Differentiation and Delight” by Dr. Eric K. Clemons, Professor of Operations and Information Management and Management, The Wharton School

The event took entitled 'Reasonance Marketing In the Age of the Truly Informed Customer: Creating Profits through Differentiation and Delight' took place on Tuesday June 23, 2009 at 19.00, at the Athens Hilton Hotel. Despite the short notice we had a good turnout of about 30 people. What is more important still, is that the presentations of Dr. Clemons made a powerful impression to everyone. As a result, with the kind permission of Dr. Clemons, we distributed his presentations to all our members as well as a number of well known Greek businessmen and the members of all the other Ivy League Alumni Clubs in Greece (Harvard, Columbia, MIT ao). All in all maybe 600 people will end up reading these presentations!